Bill Gold…Is He Hollywood’s Last GREAT Movie Poster Designer?

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4 responses to “Bill Gold…Is He Hollywood’s Last GREAT Movie Poster Designer?

  1. PGreen

    The designer and the artist are often confused. And as a semi-retired artist I always favor the artist because they do all the hard work. Think of writer and editor. The writer does the hard work and the editor (if they’re any good) shapes the text. But it’s still the writer’s work. Any movie poster is essentially the work of the artist. Is this guy the last great movie poster designer? I don’t think so…

  2. moderator

    I beg to differ…been to a movie theatre lately? Every poster looks the same and there’s no “art” to any of them.

  3. PGreen

    Yes I agree to an extent Michelle. The design of modern film posters tends to forget white space is essential to good design. And the artwork has been compromised by computer graphics and rendering etc. leading to a sameness. Classic film poster design and art such as “Gone Wth The Wind” will never be surpassed but sadly that design era is no more. The 1950s and 60s design work of Saul Bass defined Hitchcock’s movies but today we are in the CGI digital design period. Artwork = digital. This too will pass and look dated. I like some modern film posters but few linger long in the memory.
    I think any “classic” period is in the eye of the beholder and is personal. All the best films have been made = all the best films are yet to come. To anyone born in the 21st century I would imagine the latter will apply. To most people born in the 1950s the best films are behind us. It’s all relative to your position in time.

  4. moderator

    Yep, I agree on that, Paul. Art/film, anything really, is all relative to your position in time.

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